The Strategic Planning Process
The first component of the strategic planning process was to establish a common fact base through interviews with UI COM stakeholders and analysis of those interviews. A key deliverable from this phase was a UI COM SWOT analysis.
The second component, which was the focus of the “Planning Phase”, was the development of strategic priorities. Key goals and strategies for the strategic plan were developed here.
The third component, which is the initial focus of the “Implementation Phase”, is operationalization, which includes refining tactics; identifying timelines, milestones, and metrics; and putting the strategic plan into action.