SWOT Analysis

SWOT is an acronym that identifies the four elements of the analysis. SWOT stands for “strengths,” “weaknesses,” “opportunities,” and “threats.” Strengths refer to the COM’s advantages over its competitors, while the weaknesses take into account areas where the COM has a disadvantage with its competitors. Opportunities are areas that are untapped or not yet developed. Threats look at the environment around the COM and consider what could negatively impact the COM.