Logos/Branding Toolkit
The University of Illinois College of Medicine Office of Marketing and Communications offers the following resources to help faculty, staff, and students utilize the College of Medicine brand appropriately.
Logos Heading link
Find download links below offering various formats to suit your marketing needs.
For standard applications, such as embedding in Word documents, PowerPoint presentations, or on the web, download the JPG or PNG versions.
Graphic designers should choose EPS (available in RGB, PMS, CMYK formats) or SVG versions, which require Adobe Illustrator or other compatible design software to open.
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UI COM Horizontal Logo
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College of Medicine Peoria Campus Logos
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College of Medicine Rockford Campus Logos
UIC Style Guide and Fonts Heading link
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UIC Style Guide
On Identity
All communications from the University of Illinois Chicago, whether originating from a college or a specific program, are reflections of the institution. The logos, typefaces, colors, and treatment of photos and text are all project attributes of UIC. The goal of these guidelines is to improve the effectiveness of the university’s communications in today’s crowded environment while reducing overall design expenditures for individual pieces. Maintaining consistency in messaging and design across the university strengthens the institution’s brand overall.Inherent in the notion of identity is identification.
The university is not in itself a brand or a personality. Rather it is an expression of values and ideals that reflect the institution’s raison d’être, and that, in turn, reflect the values and ideals of those who choose to identify themselves with it and who therefore embody, enrich and extend all that the university stands and strives for – students, faculty, scholars, researchers, clinicians, health scientists, providers, patients, administrators, alumni, donors, Chicagoans. -
Fonts
Theinhardt is the signature font of UIC, evoking a strong connection to the university’s progressive, modernist roots. The typeface closely resembles the Helvetica previously used by the university, replacing it with a more individuated and distinctive font. Theinhardt serves as the primary typeface for all designed based visual communication, including signage, print and digital marketing materials,and ephemera. Because it is such a broad family, it can be employed as both display and body copy.
Theinhardt is to be used by UIC staff whose duties include the creation of any external facing, print marketing or communications materials. Rights are granted to install Theinhardt on one machine at a time. Any distribution of this font is strictly prohibited.
Helvetica and Arial can serve as substitutes in ordinary correspondence. Georgia can be substituted if a serif font is required.
To receive a copy of Theinhardt, email marketing@uic.edu. Please include your name, title, and college or department.