Logos/Branding Toolkit
The University of Illinois College of Medicine Office of Marketing and Communications offers the following resources to help faculty, staff, and students utilize the College of Medicine brand appropriately.
Logos Heading link
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UI COM Horizontal Logo
UI COM Horizontal Logo
UI COM Horizontal Logo
For Normal Usage
(Word documents, PowerPoint, and on the web)
For Graphic Designers
(Must be opened using Adobe Illustrator or other compatible design software)
UI COM Vertical Logo
UI COM Vertical Logo
UI COM Vertical Logo
For Normal Usage
For use in Word documents, PowerPoint, and on the web.
For Graphic Designers
(Must be opened using Adobe Illustrator or other compatible design software)
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College of Medicine Peoria Campus Logos
College of Medicine Peoria Campus Logos
UI COMP Horizontal Logo
For Normal Usage
For use in Word documents, PowerPoint, and on the web.
For Graphic Designers
(Must be opened using Adobe Illustrator or other compatible design software)
College of Medicine Peoria Campus Logos
College of Medicine Peoria Campus Logos
UI COMP Vertical Logo
For Normal Usage
For use in Word documents, PowerPoint, and on the web.
For Graphic Designers
(Must be opened using Adobe Illustrator or other compatible design software)
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College of Medicine Rockford Campus Logos
College of Medicine Rockford Campus Logos
UI COMR Horizontal Logo
For Normal Usage
For use in Word documents, PowerPoint, and on the web.
For Designers
(Must be opened using Adobe Illustrator or other compatible design software)
College of Medicine Rockford Campus Logos
College of Medicine Rockford Campus Logos
UI COMR Vertical Logo
For Normal Usage
For use in Word documents, PowerPoint, and on the web.
For Designers
(Must be opened using Adobe Illustrator or other compatible design software)
UIC Style Guide and Fonts Heading link
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UIC Style Guide
On Identity
All communications from the University of Illinois Chicago, whether originating from a college or a specific program, are reflections of the institution. The logos, typefaces, colors, and treatment of photos and text are all project attributes of UIC. The goal of these guidelines is to improve the effectiveness of the university’s communications in today’s crowded environment while reducing overall design expenditures for individual pieces. Maintaining consistency in messaging and design across the university strengthens the institution’s brand overall.Inherent in the notion of identity is identification.
The university is not in itself a brand or a personality. Rather it is an expression of values and ideals that reflect the institution’s raison d’être, and that, in turn, reflect the values and ideals of those who choose to identify themselves with it and who therefore embody, enrich and extend all that the university stands and strives for – students, faculty, scholars, researchers, clinicians, health scientists, providers, patients, administrators, alumni, donors, Chicagoans. -
Fonts
Theinhardt is the signature font of UIC, evoking a strong connection to the university’s progressive, modernist roots. The typeface closely resembles the Helvetica previously used by the university, replacing it with a more individuated and distinctive font. Theinhardt serves as the primary typeface for all designed based visual communication, including signage, print and digital marketing materials,and ephemera. Because it is such a broad family, it can be employed as both display and body copy.
Theinhardt is to be used by UIC staff whose duties include the creation of any external facing, print marketing or communications materials. Rights are granted to install Theinhardt on one machine at a time. Any distribution of this font is strictly prohibited.
Helvetica and Arial can serve as substitutes in ordinary correspondence. Georgia can be substituted if a serif font is required.
To receive a copy of Theinhardt, email marketing@uic.edu. Please include your name, title, and college or department.